Manchester based Crystal Finance required a new website to promote their finance solutions which include car finance, direct finance and supplier finance.
It was clear from the beginning that the new website was to be built on the WordPress platform and that it should also connect to their internal Salesforce CRM system.
We began by designing visuals based on their brand design and we presented the visuals using InVision where we could visually show how the design of the new website would look in the browser both desktop and mobile. Using InVision were we also able to add interactivity to the flat visuals such as clicking through to each page.
Once we received feedback on the visuals, these were refined and approved. We then began building the website by coding up the frontend design. We made sure that all css and code was compressed and images served as SVG graphics to ensure quick load times.
It was important that the site linked up to the clients existing Salesforce CRM. We developed this facility so that each time an enquiry is sent via the website, it is sent to their inbox and a copy is also saved to Salesforce, which is then processed through the sales funnel.
The website can be viewed at http://crystalfinanceeurope.com