SDA required a fresh new re-brand to help position them as an industry leader and forward thinking company. Their old brand was quickly becoming dated and so we set about researching the industry, looking at competitors and how we could differentiate SDA from their competitors.
The new brand design uses a strong reversed out cross beam illustration and is used throughout the entire brand material. It is instantly recognisable both within the logo and on its own.
The new identity was applied across the full set of marketing materials from their stationery and literature to their website and exhibition panels.