Smart Surf School is a family run surf school based at Sennen Beach in Cornwall. Their old website was based on an old CMS solution, which was not suitable to develop the website further. A new website was required to drive more website traffic and to promote their surf lessons.
As a family business it was really important to get the message across to customers that by booking a lesson with Smart Surf School, you would have a great time learning to surf and above all be in safe hands. The Smart brothers are locals and know Sennen Cove better than anyone.
After meeting Sam Smart, the owner of Smart Surf School we decided that a fresh new website was required and that it should be developed on the WordPress platform. We produced a set of website visuals and took their existing website as a guide for content and structure. We restructured the navigation and made it easier for customers to contact Smart Surf School to book a lesson, especially on a mobile. There are clear calls to action's throughout the website and the site is fun, easy to use and friendly, just like the Smart team. An aspect of the website that has been particularly successful is the ability for you to purchase high resolution photos of your surf lesson, which can then be used to share your experience on social media. We have also developed an online shop where customers can purchase clothing and this section of the website will be developed further over the winter season.
Since the website went live, it has also picked up an award for 'Valuable Content'.
The website can be viewed at www.smartsurfschool.com