Why brand guidelines are important

- by Andrew Whittle

Why brand guidelines are important

Over the years we have worked with various businesses from small startups to large multi-national corporate companies. One thing we have noticed is how important a good solid set of brand guidelines are to their business.

Large organisations in particular are prone to their brand going astray. Due to how large companies are structured you can see how this can easily happen. You have the Marketing Department desperately trying to maintain a strong and consistent brand, both externally and internally and the Sales Department sending out communications that are based on a loose set of design templates usually created in Word or Powerpoint. The Sales team simply want to sell and will use whatever is available to them, however without a strong set of guidelines the brand starts to looses its core message and is watered down. This can happen in any department such as Accounts, Support or even Reception. It is important to remember that branding is not how a company looks visually but how it is perceived. This can even include how telephone calls are answered or how e-mails are sent. Every customer touchpoint is important from a branding point of view.

So how can you help reduce the risk of your branding and message being lost?

One way is to produce a set of brand guidelines. Some people quiver at the thought of spending money on a document on how your logo may look, but as I mention above it is more than just your logo. Also you have to look at it as an investment in your business, not simply a cost. A brand guidelines document will help your team understand the brand and this can then be communicated to your customers.

It has to start from the top down

As a business owner, not matter how small or large, your employees will look at your as their leader. If you do not believe or value your brand, neither will they. If they see you excited about the brand and can see you value you it by providing brand guidelines then they will get excited about it as well and so be more inclined to work harder.

So as you can see, a brand guidelines document is more than just a logo, it encompasses your entire business, it should be your DNA. It can take the form of a printed document, a digital PDF or more popular these days an online guide which can now include digital assets.

If you would like to find out more about Branding and brand guidelines we would love to hear from you.

What we can do for your business


Logo design
Brand strategy
Tone of voice
Brand application
Brand guidelines
Brand management
Brand consultation

Print Design

Brochures and catalogues
Leaflets and flyers
Stationery design
Exhibition graphics
Packaging and labels
Point of sale materials

Web Design

Mobile websites
WordPress website design
Email marketing
Content creation
Social media graphics
Animated banner ads
Social media / SEO


Editorial illustration
Surface pattern design
Book illustration
Product mockups
Illustrated maps
3D / animation

What our clients have to say


Stacey Mann Estates

Stacey Mann

We cannot recommend Whittle Design Studio enough. They have worked tirelessly to make our dream a reality. From the first meeting I knew we were in good hands. Everything they have designed for us has been outstanding and nothing is to much trouble.


Smart Surf School

Sam Smart

It was refreshing to work with Whittle Design Studio. They helped me digest information I once found complicated and are very easy to get on with. Their whole team are passionate about what they do and are exactly who you need on your side as a growing business.



Tom Frearson

It's been a fantastic experience from start to finish. Our new branding looks perfect and has exceeded my expectations in every way. If you need a great job with a creative style and a very pro-active approach, then you're in the right place.


Rise Resourcing

Chris Jones

After meeting a number of design agencies we chose Whittle Design Studio due to their knowledge across web and print, which gave us confidence that they "got" our brief and could deliver. We are very pleased with the results and will certainly be working with them again.


M&I Materials

Vin Staniforth

M&I Materials has worked with Whittle Design Studio for a number of years. The agency supports our business and associated global brands - MIDEL, Metrosil, Wolfmet and Apiezon. Working closely with Whittle Design Studio on a regular basis, we rely on Whittle Design Studio to produce exhibition design, printed literature, advertising and graphics - often produced to tight deadlines. I would highly recommend them to any business or organisation that requires creative, reliable and added-value support with their branding and marketing campaigns.


Eat Pizza Repeat

Andrew Rimmer

Whittle Design Studio consistently provide us with a professional web design and graphic design services. We find them to be highly efficient and professional to work with, we would highly recommend them to anyone looking for such services.

Some of our clients

Our clients

Some of our clients

Our clients

Why not give us a call on 01736 811103 to discuss your next design project.

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