Need a logo for your business or a rebrand? Read our logo design and branding process to see how we can help get your business off the ground and attract your ideal customer.

Are you a start-up, SME or a corporate company looking for a new logo design or even a re-brand? Here, we share our step-by-step logo design process.

Designing a logo that is effective and delivers the results your business deserves is not a quick and easy process. Some think a logo can be designed in a day and set aside the lowest possible budget for what some people consider is a quick and easy project as it's only a small icon or mark. Your logo may be used small most of the time but it is hugely important to your brand and business. A badly designed logo can damage your business before you even get started.

We will take great care and attention when designing your logo, which includes getting to know your business, competitor research, defining your brand characteristics and positioning. This discovery stage helps set goals so that we can design your new logo to convey the right message and attract your ideal customer.

Stacey Mann Estates Logo Design, Penzance, Cornwall
Nicola Busby Logo Design, Penzance, Cornwall
A Greener Garden Logo Design, Penzance, Cornwall
Happyiness Bureau Logo Design, Penzance, Cornwall

Our step-by-step logo design process that delivers the best results and positions your business to attract your ideal customer.

Stage 1 - Creative brief

Before any design work starts on your new logo we need to get to know your business, target audience and what makes you different. We need to understand how you would like your brand to be conveyed and get to know your competitors so that we can make sure your new logo design stands out from the crowd. Based on our initial discussions we prepare and email you a create brief, which outlines the above information and will allow us to set goals and targets the logo must meet including design routes. Once you have approved the creative brief we then move onto the design concept stage.

Stage 2 - Design concept 

We always design three logo design options so that we can explore different design routes. Each option will also include how the logo will work in full colour, one colour and reversed out in white. We also show how the logo would work large and small, such as how the logo would work as a Favicon (the icon you see in your web browser when you visit a website or bookmark a site). We also explore different colour options and fonts that work both in print and online.

This stage can vary in terms of timescale. If we are just designing a logo, we like to allow a week to complete the first set of designs. If we are designing the logo and additional branding, this can take longer depending on your requirements. For example we may produce visuals showing you how the logo and brand can be applied to a website, printed literature, advertising, packaging or even vehicle graphics. this is dependant upon your requirements.

The three design options will then be emailed to you as a PDF, which you can print off, review and provide feedback via email, telephone, Skype or a meeting. Each design option also includes supporting notes explaining how we approached each design. Following your feedback, we will then refine your chosen design. We allow for three minor design revisions. Should the design take a different route from what we agreed in Stage 1, we would need to discuss additional costs. No further work would commence until the additional costs have been approved.

Stage 3 - Final logo design files

Once you have approved your new logo, we prepare the logo in various formats such as AI, EPS, JPG and PNG that you can use for print and online. We also provide a usage document that explains which logo format is best for different uses, for example in a printed document or social media icon. Should you ever need the logo in any other format or size we will be more than happy to assist.

Frequently asked questions

How much does it cost?
The cost to design a new logo or re-brand can vary from project to project, we do not have a set price because every client and business is different. Based on our initial chat we will prepare a no obligation quote for your new logo design, which we can then discuss.

How do I pay?
If you are happy with the price we quote we simply request a 50% deposit, which can be paid by bank transfer (BACs). Please note: Work will only commence once the 50% deposit has been paid and cleared. We do not accept cheques but can take credit card payments via PayPal, however this would incur additional PayPal processing fees, which are typically 3% of the transaction value. Once the final logo has been approved we will invoice the final balance and once paid, provide the final logo files for use.

Who owns the copyright?
Copyright belongs to the Whittle Design Studio Ltd until full payment has been received. Once you have made the final payment we will release the final files and you will own full copyright of the final logo design.

Lets get the ball rolling...
It's been a fantastic experience from start to finish with a very professional service from Andrew and his team. The finished product just looks perfect and has exceeded my expectations in every way. If you need a great job with a creative style and a very pro-active approach, then you're in the right place. Definitely recommend.
Tom Frearson

It was a pleasure to work with Andrew and Sarah for the creation of a new logo and brand for my business. They were quick, professional and flexible and developed a fabulous brand which I can't wait to use!
Nicola Busby

Extremely happy with the logo Whittle Design Studio created for my company and the service they provided. I would 100% recommend and will use again in the future.
Sam Hawkins

Stacey Mann Estates Logo Design, Penzance, Cornwall

Penberth Yarns Logo Design, Penzance, Cornwall

Eat Pizza Repeat Logo Design, Penzance, Cornwall

Amedics Logo Design, London

Hark Digital Logo Design, Manchester

A Greener Garden Logo Design, Penzance, Cornwall

A Greener Garden Logo Design, Penzance, Cornwall

Farmhouse and Home Logo Design, Cornwall

Lister Joinery Logo Design, Penzance, Cornwall

Nutshaw Kennels Logo Design, Rossendale, Lancashire

Nicola Busby Logo Design, Penzance, Cornwall

Happyiness Bureau Logo Design, Penzance, Cornwall

Be Fearsome Logo Design, Penzance, Cornwall

SDA Logo Design, Penzance, Cornwall

Glass Logo Design, Penzance, Cornwall

Little Acorns Logo Design, Penzance, Cornwall

Seaweed Logo Design, Penzance, Cornwall

Advizertech Logo Design, Penzance, Cornwall

What we can do for your business


Logo design
Brand strategy
Tone of voice
Brand application
Brand guidelines
Brand management
Brand consultation

Print Design

Brochures and catalogues
Leaflets and flyers
Stationery design
Exhibition graphics
Packaging and labels
Point of sale materials

Web Design

Mobile websites
WordPress website design
Email marketing
Content creation
Social media graphics
Animated banner ads
Social media / SEO


Editorial illustration
Surface pattern design
Book illustration
Product mockups
Illustrated maps
3D / animation

What our clients have to say


Stacey Mann Estates

Stacey Mann

We cannot recommend Whittle Design Studio enough. They have worked tirelessly to make our dream a reality. From the first meeting I knew we were in good hands. Everything they have designed for us has been outstanding and nothing is to much trouble.


Smart Surf School

Sam Smart

It was refreshing to work with Whittle Design Studio. They helped me digest information I once found complicated and are very easy to get on with. Their whole team are passionate about what they do and are exactly who you need on your side as a growing business.



Tom Frearson

It's been a fantastic experience from start to finish. Our new branding looks perfect and has exceeded my expectations in every way. If you need a great job with a creative style and a very pro-active approach, then you're in the right place.


Rise Resourcing

Chris Jones

After meeting a number of design agencies we chose Whittle Design Studio due to their knowledge across web and print, which gave us confidence that they "got" our brief and could deliver. We are very pleased with the results and will certainly be working with them again.


M&I Materials

Vin Staniforth

M&I Materials has worked with Whittle Design Studio for a number of years. The agency supports our business and associated global brands - MIDEL, Metrosil, Wolfmet and Apiezon. Working closely with Whittle Design Studio on a regular basis, we rely on Whittle Design Studio to produce exhibition design, printed literature, advertising and graphics - often produced to tight deadlines. I would highly recommend them to any business or organisation that requires creative, reliable and added-value support with their branding and marketing campaigns.


Eat Pizza Repeat

Andrew Rimmer

Whittle Design Studio consistently provide us with a professional web design and graphic design services. We find them to be highly efficient and professional to work with, we would highly recommend them to anyone looking for such services.

Some of our clients

Our clients

Some of our clients

Our clients

Why not give us a call on 01736 811103 to discuss your next design project.

Lets get the ball rolling...