Our logo and brand design process that will elevate your business

Our logo and brand design process that will elevate your business

Are you a start-up, SME or a company looking for a new logo design or even a re-brand? Here, we share our step-by-step logo design process.

Designing a logo that is effective and delivers the results your business deserves is not a quick and easy process. Some think a logo can be designed in a day and set aside the lowest possible budget for what some people consider is a quick and easy project as it’s only a small icon or mark. Your logo may be used small most of the time but it is hugely important to your brand and business. A badly designed logo can damage your business before you even get started.

We will take great care and attention when designing your logo, which includes getting to know your business, competitor research, defining your brand characteristics and positioning. This discovery stage helps set goals so that we can design your new logo to convey the right message and attract your ideal customer.

Stage 1 - The Creative Brief

Before any design work starts on your new logo we need to get to know your business, target audience and what makes you different. We need to understand how you would like your brand to be conveyed and get to know your competitors so that we can make sure your new logo design stands out from the crowd. Based on our initial discussions we prepare and email you a create brief, which outlines the above information and will allow us to set goals and targets the logo must meet including design routes. Once you have approved the creative brief we then move onto the design concept stage.

Stage 2 – Design concept

We always design three logo design options so that we can explore different design routes. Each option will also include how the logo will work in full colour, one colour and reversed out in white. We also show how the logo would work large and small, such as how the logo would work as a Favicon (the icon you see in your web browser when you visit a website or bookmark a site).We also explore different colour options and fonts that work both in print and online.

This stage can vary in terms of timescale. If we are just designing a logo, we like to allow a week to complete the first set of designs. If we are designing the logo and additional branding, this can take longer depending on your requirements. For example we may produce visuals showing you how the logo and brand can be applied to a website, printed literature, advertising, packaging or even vehicle graphics. this is dependent upon your requirements.

The three design options will then be emailed to you as a PDF, which you can print off, review and provide feedback via email, telephone, Zoom, MS Teams or a meeting. Each design option also includes supporting notes explaining how we approached each design. Following your feedback, we will then refine your chosen design. We allow for three minor design revisions. Should the design take a different route from what we agreed in Stage 1, we would need to discuss additional costs. No further work would commence until the additional costs have been approved.

Stage 3 – Final logo design files

Once you have approved your new logo, we prepare the logo in various formats such as AI, EPS, JPG and PNG that you can use for print and online. We also provide a usage document that explains which logo format is best for different uses, for example in a printed document or social media icon. Should you ever need the logo in any other format or size we will be more than happy to assist.

Click here to view examples of logos and brands we have developed.


What our customers are saying

5 star reviews from just some of our happy customers
Will Osborne
5 stars review
We approached a number of companies for provision of a new website for our companies J Osborne Limited and J Osborne Healthcare and made the decision to use Whittle Design Studio's services having been impressed with their advice, openness and suggestions. We are delighted with the results and also the support that followed has been second to none. We would have no hesitation to recommend Whittle Design Studio, their work is of a great standard and are extremely easy to work with.
Sonny Masson
5 stars review
Unique deign work. Pleasure to work with. Would recommend to all.
Ciaran Harkin
5 stars review
Andrew was excellent in helping us with our brand design. Having presented us with some initial design options, he continued to refine them, and bring new ideas to the table. Thanks to his professional approach, we managed to design our perfect logo.
Eat Pizza Repeat
5 stars review
A massive thank you to all at Whittle Design Studio for providing us with our branding and website design. The whole design process through to seeing the finished live website was seamless. A highly professional service and great communication at all times. Thank you Andrew and the team for everything.
Kinga Magiera
5 stars review
I have worked with Whittle Design Studio on a few project so far. Every project was executed in good time with very professional approach. I would recommend it every time for friendly approach, good designs and good value for money!
Ameera Laher
5 stars review
I used Whittle Design Studio for my business branding and website, Andrew was professional, responsive and accommodating to my requests for the site. Would definitely recommend them to others, Thank you for your help.