Why your online and offline branding is important

Why your online and offline branding is important

Build confidence with your customers and grow your business with a strong brand. Read more to see what makes a great brand.

Lets talk about the importance of branding and why successful branding can help grow your business. Many businesses think that their branding is their logo, which although a logo is important, it forms only a part of your overall branding.

Lets dig a little deeper, branding consists of;

  • Your logo and variations of your logo mark
  • Choice of colours
  • Fonts
  • Additional brand assets such as photography, illustrations, shapes  and patterns
  • Application of your brand which forms the character of your business
  • How you write text for example on your website
  • Social media graphics, video, animation and engagement with your followers
  • How you conduct your day-to-day business with existing and new clients
  • Your company values

As you can see, branding covers a wide range of customer touchpoints, but it is really important that your branding is consistent across every marketing channel for example printed literature, social media posts, exhibitions graphics and your website as can be seen below for Digiterre, one of our clients in the tech industry who we helped re-align their branding.

Social media graphics design in Cornwall
Brochure and leaflet design in Cornwall
Exhibition design in Cornwall

By having a strong brand you will build confidence with new and existing clients, provide a clear message about what your business does and for who, attract your ideal clients and will separate you from your competitors.

Can I do it myself?

Yes and no, there are plenty of online tools that can help get you started such as Canva but these are based on templated designs, AI and you are restricted by the limitations of the software. Also, if you want to design a brand that works across all your marketing material, digital or printed, you really need to look at the wider brand at the start of your journey, something tools like Canva cannot do.

At Whittle Design Studio we pride ourselves on designing effective branding anddesign with longevity in mind. We have designed brands that are over 20 yearsold and still going strong. We would love to do the same for your business andhelp you with any branding or design requirements you may have.

Your business is unique and so should yourbrand.


What our customers are saying

5 star reviews from just some of our happy customers
5 star Google Reviews
Whittle Design Studio helped with UI design for our application and also putting together advanced prototypes. Great to work with and good clean designs.

Madeleine Weightman

Co Founder - The Work Crowd

5 star Google Reviews
M&I Materials has worked with Whittle Design Studio for a number of years and support our business and associated global brands - MIDEL, Metrosil, Wolfmet and Apiezon. I would highly recommend Whittle Design Studio to any business or organisation that requires creative, reliable and added-value support with their branding and marketing campaigns.

Vin Staniforth

Global Marketing Manager -
M&I Materials

5 star Google Reviews
Whittle Design Studio are extremely professional, experienced and creative. I would highly recommend them for any branding, design or website project.

Andrew Robinson

Director - Carbon Sense

5 star Google Reviews
Whittle Design Studio was excellent in helping us with our brand design. Having presented us with some initial design options, they continued to refine them, and bring new ideas to the table. Thanks to their professional approach, we managed to design our perfect brand.

Ciaran Harkin

Director - Hark Digital

5 star Google Reviews
Whittle Design Studio designed our branding and website and are extremely professional, responsive and accommodating to my requests for the site. Would definitely recommend Whittle Design Studio to others.

Ameera Laher

Director - Amedics

5 star Google Reviews
It's been a fantastic experience from start to finish with a very professional service from Whittle Design Studio. The finished product just looks perfect and has exceeded my expectations in every way. If you need a great job with a creative style and a very pro-active approach, then you're in the right place.

Tom Frearson

Director - Befearsome

5 star Google Reviews
After meeting a number of Designers we chose Whittle Design Studio due to their knowledge across digital and print, which gave us confidence that they "got" our brief and could deliver. We are very pleased with the results and will certainly be working with Whittle Design Studio again on future projects.

Chris Jones

Director - Rise Resourcing

5 star Google Reviews
We cannot recommend Whittle Design Studio enough. They worked tirelessly to make our dream a reality. From the first meeting I knew we were in good hands, went above and beyond in every aspect of the whole design and web process. Nothing is to much trouble.

Henrietta Mann

Director - Stacey Mann Estates

5 star Google Reviews
It was refreshing to work with Whittle Design Studio, who helped me digest information I once found complicated. They are passionate about what they do and are exactly who you need on your side as a growing business.

Sam Smart

Director - Smart Surf School