How generative AI could ruin your brand and business. Can you afford to lose clients?
Let's delve into the world of generative AI, we have all seen it, those posters you see in cafes or pubs or the social media posts that look too polished or the new trend, AI generated social media profile icons and facebook posts. Everywhere you look you see AI this and AI that, you must use AI for this or for that, if you do not adopt AI you will get left behind, we are all bombarded by it everyday and it can feel too much and tempting to give in.
How generative AI could ruin your brand and business
Its all too easy to give in, I mean lets face it, the tools are now widely available to create all these wonderful AI generated graphics, videos and text through ChatGPT or Claude, why would you not use it? For a small monthly subscription you can create away and think you are doing great because you are saving a lot of money on your marketing.
We have all heard of the term 'AI Slop', if not then you need to wise up, and quick
The term AI Slop is used to describe the huge amounts of AI Generated content, simply copied and pasted on to a website, social media or even printed out, for example to use as a poster. On the face of it you feel that you have achieved something, you did it all by yourself, you feel proud and best of all it cost you nothing, or at least you think it didn't.
Can you afford to lose clients?
There are many advantages to using all these wonderful new tools, but thats all they are, tools, they are not the silver bullet that will turn your business around, gain massive amount of followers on social media or rake in loads of money. In some instances you can just about get away with it, not many but some.
The problem is not the actual generation of the content but how your brand is being perceived by customers. We have entered a period now where everywhere you look there is AI generated content and the tide has already turned. What was once a trendy tool, otherwise known as the Shiny Object Syndrome, has spawned content online that all looks the same. This is where the term AI Slop has come from and you do not want to be part of that camp.
You run the risk of;
- Appearing cheap
- You do not value your business, product or service
- If you can not professionally market your business and use AI then how good is the actual business, product or service
- You look like everyone else
- Your message is lost
- You have diluted your branding
These are just some of things you will now be judged on. Like I say, for some you can get away with it but just keep this in mind if you are looking to present your business in the best possible light.
Support originality and our planet
Not all but most AI generated images are theft. They are generated from other peoples work, artwork, designs and IPO. There is currently nothing in place to protect artists, designers, copywriters, photographers, even your own content on your website other than the hope that people will think again before prompting that agent. Not only do we need to consider the impact AI is having on the creative sector but our planet too. For every prompt, a huge amount of energy and water is used at the data centres to feed the AI machine, again, if you care about the planet just think again before push that button.
