Once we had agreed on the creative brief, we developed a mood board to establish the creative direction of the new brand. Once agreed, we started to work on a variety of illustrations that would be used within the branding and logo design. We designed a range of brand identities that showed how various logos and brand marks such as illustrations, and patterns could be used on marketing material such as business cards, stationery, leaflets, folders, advertising, for sale signs and the website.
The final branding positions Stacey Mann Estates as a boutique agency and separates them from their competitors. Since launch the business has gone from strength to strength and the feedback on the branding has been overwhelming positive and has helped attract the mid to high end market within West Cornwall.