What is branding?

What is branding?

Branding refers to the process of creating and managing a distinctive and recognizable identity for a product, service, company, or individual.

Branding refers to the process of creating and managing a distinctive and recognisable identity for a product, service, company, or individual. It encompasses the various elements that help establish a unique and consistent image in the minds of customers, clients, and the general public. Effective branding goes beyond just a logo or a catchy slogan; it involves shaping perceptions and emotions associated with the entity it represents.


A visual symbol or mark that represents the brand. It's often the most recognisable element of a brand and serves as a visual anchor for brand identity.


The name of the brand should be memorable, easy to pronounce, and relevant to its products or services.

Tagline or Slogan

A brief and memorable phrase that encapsulates the brand's mission, values, or unique selling proposition.

Color Palette

A consistent set of colours that are associated with the brand. These colours should be used in all branding materials, from the logo to marketing materials.


The choice of fonts and text styles used in branding materials. This helps maintain a consistent look and feel across all communication.

Brand Voice and Messaging

The tone and style of communication used by the brand. It includes the language, messaging, and values that the brand conveys through its marketing and interactions.

Visual Elements

Beyond the logo, this includes imagery, graphics, and design elements that help convey the brand's personality and message.

Brand Guidelines

A set of rules and standards that dictate how the brand elements should be used. These guidelines ensure consistency across all brand materials.

Brand Experience

How customers and stakeholders perceive and interact with the brand at every touch point, from advertising and packaging to customer service and product quality.

Brand Identity

The overall image and reputation of the brand in the minds of its target audience. This is shaped by all the elements mentioned above and the brand's actions and consistency over time.

Effective branding is essential for building customer loyalty, establishing trust, and differentiating a brand from its competitors. It helps create an emotional connection between the brand and its audience, which can lead to increased brand recognition and customer loyalty, ultimately contributing to the brand's success. Successful brands are those that consistently deliver on their promises and maintain a strong and positive image in the eyes of their customers.

Click here to see some examples of branding we have produced for our clients. If you would like to have a chat about how we can help with your branding please get in touch.


What our customers are saying

5 star reviews from just some of our happy customers
5 star Google Reviews
Whittle Design Studio helped with UI design for our application and also putting together advanced prototypes. Great to work with and good clean designs.

Madeleine Weightman

Co Founder - The Work Crowd

5 star Google Reviews
M&I Materials has worked with Whittle Design Studio for a number of years and support our business and associated global brands - MIDEL, Metrosil, Wolfmet and Apiezon. I would highly recommend Whittle Design Studio to any business or organisation that requires creative, reliable and added-value support with their branding and marketing campaigns.

Vin Staniforth

Global Marketing Manager -
M&I Materials

5 star Google Reviews
Whittle Design Studio are extremely professional, experienced and creative. I would highly recommend them for any branding, design or website project.

Andrew Robinson

Director - Carbon Sense

5 star Google Reviews
Whittle Design Studio was excellent in helping us with our brand design. Having presented us with some initial design options, they continued to refine them, and bring new ideas to the table. Thanks to their professional approach, we managed to design our perfect brand.

Ciaran Harkin

Director - Hark Digital

5 star Google Reviews
Whittle Design Studio designed our branding and website and are extremely professional, responsive and accommodating to my requests for the site. Would definitely recommend Whittle Design Studio to others.

Ameera Laher

Director - Amedics

5 star Google Reviews
It's been a fantastic experience from start to finish with a very professional service from Whittle Design Studio. The finished product just looks perfect and has exceeded my expectations in every way. If you need a great job with a creative style and a very pro-active approach, then you're in the right place.

Tom Frearson

Director - Befearsome

5 star Google Reviews
After meeting a number of Designers we chose Whittle Design Studio due to their knowledge across digital and print, which gave us confidence that they "got" our brief and could deliver. We are very pleased with the results and will certainly be working with Whittle Design Studio again on future projects.

Chris Jones

Director - Rise Resourcing

5 star Google Reviews
We cannot recommend Whittle Design Studio enough. They worked tirelessly to make our dream a reality. From the first meeting I knew we were in good hands, went above and beyond in every aspect of the whole design and web process. Nothing is to much trouble.

Henrietta Mann

Director - Stacey Mann Estates

5 star Google Reviews
It was refreshing to work with Whittle Design Studio, who helped me digest information I once found complicated. They are passionate about what they do and are exactly who you need on your side as a growing business.

Sam Smart

Director - Smart Surf School