What is branding?

What is branding?

Branding refers to the process of creating and managing a distinctive and recognizable identity for a product, service, company, or individual.

Branding refers to the process of creating and managing a distinctive and recognisable identity for a product, service, company, or individual. It encompasses the various elements that help establish a unique and consistent image in the minds of customers, clients, and the general public. Effective branding goes beyond just a logo or a catchy slogan; it involves shaping perceptions and emotions associated with the entity it represents.


A visual symbol or mark that represents the brand. It's often the most recognisable element of a brand and serves as a visual anchor for brand identity.


The name of the brand should be memorable, easy to pronounce, and relevant to its products or services.

Tagline or Slogan

A brief and memorable phrase that encapsulates the brand's mission, values, or unique selling proposition.

Color Palette

A consistent set of colours that are associated with the brand. These colours should be used in all branding materials, from the logo to marketing materials.


The choice of fonts and text styles used in branding materials. This helps maintain a consistent look and feel across all communication.

Brand Voice and Messaging

The tone and style of communication used by the brand. It includes the language, messaging, and values that the brand conveys through its marketing and interactions.

Visual Elements

Beyond the logo, this includes imagery, graphics, and design elements that help convey the brand's personality and message.

Brand Guidelines

A set of rules and standards that dictate how the brand elements should be used. These guidelines ensure consistency across all brand materials.

Brand Experience

How customers and stakeholders perceive and interact with the brand at every touch point, from advertising and packaging to customer service and product quality.

Brand Identity

The overall image and reputation of the brand in the minds of its target audience. This is shaped by all the elements mentioned above and the brand's actions and consistency over time.

Effective branding is essential for building customer loyalty, establishing trust, and differentiating a brand from its competitors. It helps create an emotional connection between the brand and its audience, which can lead to increased brand recognition and customer loyalty, ultimately contributing to the brand's success. Successful brands are those that consistently deliver on their promises and maintain a strong and positive image in the eyes of their customers.

Click here to see some examples of branding we have produced for our clients. If you would like to have a chat about how we can help with your branding please get in touch.


What our customers are saying

5 star reviews from just some of our happy customers
Elise Langley
5 stars review
So helpful with my website, gave me some great advice. Highly recommend his services.
Eat Pizza Repeat
5 stars review
A massive thank you to all at Whittle Design Studio for providing us with our branding and website design. The whole design process through to seeing the finished live website was seamless. A highly professional service and great communication at all times. Thank you Andrew and the team for everything.
Susan Fowler
5 stars review
I've had such good service. Very quick to reply. Andrew really was patient and helpful as I really found getting my repeated artwork onto wallpaper and fabric incredibly confusing! He and Sarah did a fantastic job in tweaking my artwork to get it to repeat seamlessly. No easy task as my artwork is very detailed. They also supported and helped me with the ordering of my first roll of wallpaper, after helping find a company which suited my needs for fabric printing and wallpaper. I will be using them again ! Susan Fowler of Treasure Penzance and Susan Fowler Art
Luke Jackson
5 stars review
I used Whittle Design Studio to design me several illustrations. I found them to be very professional throughout and their communication was superb. The quality of the designs and attention to detail really stands out and their turn over time was impressive.
Vin Staniforth
5 stars review
M&I Materials has worked with Whittle Design Studio for a number of years. The agency supports our business and associated global brands - MIDEL, Metrosil, Wolfmet and Apiezon. We've worked closely with Whittle Design Studio on a weekly basis, relying on Andrew and his team to produce high-quality designs and artwork for exhibitions, printed literature, advertising and graphics, often produced to tight deadlines. No project is too big or too small for the team at Whittle Design Studio. I would highly recommend them to any business or organisation that requires creative, reliable and added-value support with their branding and marketing campaigns.
Tom Frearson
5 stars review
It's been a fantastic experience from start to finish with a very professional service from Andrew and his team. The finished product just looks perfect and has exceeded my expectations in every way. If you need a great job with a creative style and a very pro-active approach, then you're in the right place. Definitely recommend.